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Jun 27, 2023

Royal Enfield Electric Motorcycle Launch Confirmed For 2025

Royal Enfield's electric motorcycle could be a market disruptor. In a groundbreaking announcement, Royal Enfield , the iconic motorcycle manufacturer, has revealed plans to launch its first-ever

Royal Enfield's electric motorcycle could be a market disruptor.

In a groundbreaking announcement, Royal Enfield, the iconic motorcycle manufacturer, has revealed plans to launch its first-ever electric motorcycle in 2025. This move marks a significant shift in the company's strategy. Royal Enfield has a rich history dating back to 1901, and over the past few years, the company has seen tremendous success, particularly in the mid-size motorcycle segment (350-650cc). Its classic designs, combined with modern engineering, have won the hearts of motorcycle enthusiasts worldwide.

While Harley-Davidson and Triumph Motorcycles have recently launched more affordable products in an attempt to compete with Royal Enfield, it seems the Indian bike maker's focus remains on developing disruptive products that redefine the market, and their electric motorcycle might just be a game changer. The electric motorcycle market has been growing rapidly, with several manufacturers vying for a share of this burgeoning sector. Harley and Triumph have already showcased their electric bikes to the world, but it looks like it will soon be Royal Enfield taking the fight to them.

Related: 2023 Royal Enfield Motorcycle Lineup: Everything You Should Know

You may remember that last year Eicher Motors, the parent company of Enfield, acquired a sizeable share in Stark Future. Stark Future is a Spanish electric motorcycle manufacturer renowned for its Stark Varg electric motocross bike, which debuted in January 2022. The launch was a massive success, with a total of 1,000 units sold within the first 24 hours. It is believed that Royal Enfield's electric future could incorporate elements of Stark Future's powertrain development and chassis construction. It's a possibility that seems more than plausible. However, no official information has been disclosed as yet.

Royal Enfield is also known for making good quality motorcycles that are also affordable, and if an electric motorcycle is on the cards for a future launch, we can expect to see a product that will not be obnoxiously expensive.

We also expect the Royal Enfield electric motorcycle to be a global product. Ever since the launch of the Himalayan and 650 Twins, the Indian bike maker has always brought high-quality and affordable motorcycles to the world. The initial release of the electric bike might be in the company's home market, and testing is already underway.

Related: Royal Enfield's Upcoming 350cc Bobber Spied In India

In a recent statement to the Indian media, Siddhartha Lal, Managing Director of Royal Enfield, emphasized the company's vision for electric vehicles. He said, "EV is very much at the core of Eicher Motors and Royal Enfield. Unless something dramatically changes, it will be within the Royal Enfield and Eicher Motors’ fold. We do explore all options, we look at what others are doing, but we are not trend followers."

Lal further added, "EV will be the future growth engine for Eicher Motors and Royal Enfield, and it will remain within Eicher Motors. There is no action or endeavor to change that at all."

"The company is around two years away from launching its electric motorcycle. We are working super hard on it. We are riding our prototypes; we still have time. We don’t want to give half-baked stuff in the market, our idea is to be totally disruptive. It is not about taking some competition head-on; we are working on a completely different paradigm on EVs. It takes time to put together something really fantastic,” Lal explained.

While the specifications and price of the Royal Enfield electric motorcycle are yet to be announced, the anticipation is already high. Royal Enfield's move into the electric motorcycle market is expected to set new standards and possibly reshape the industry.

As the world moves towards cleaner and more sustainable modes of transportation, the question is no longer "will motorcycles go electric?" but "how soon?". With Royal Enfield's announcement, it's clear that the future of motorcycling is electric, and it's closer than we think.

Jared has spent over a decade covering the Asian and European markets. Having worked as an editor for many leading publications across the world, Jared also offers his services as a consultant in new product development for automakers. He is now based out of LA, but you will probably find him on some backcountry roads on a motorcycle or a 4x4, because he has trouble fitting into sports cars these days.